New commercial video for a betting company 1xBet
Correctly fit into the framework of the Federal Law "On Advertising", especially in the section concerning advertising of betting companies, including circumventing the prohibition on showing people in the frame. We needed to create a viral video for broadcast on TV to increase brand awareness.
To use the simplest but most effective way to capture attention and evoke a lively response from absolutely anyone, both mentally and physically. Rhythm. We took the best tool for creating a memorable rhythm — the drum, and equally clear and rhythmic repetitive phrases.
The video was translated into 17 languages and shown in more than 90 countries around the globe.
Say "All bets on sports!" – and you will definitely get an answer.