All bets on sports

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2017

Creative

All bets on sports

Yes-yes, those famous drums

To increase brand awareness, attract new customers, consolidate the key message in the minds of the target audience: sports betting is 1xBet

Creative

ROMAN TSYKUN
CMO

The creative concept proposed by us implied three main ideas:
- Clarity of communication,
- A catchy rhythm and text.
- Visuals without unnecessary details, while the brand is organically presented in every frame.

The most frequently asked question is «why the drums?». They carried in themselves the utilitarian part - this is the most powerful musical instrument for creating a clear rhythm, and semantic, because 1xBet is the most powerful user tool in the betting world. A short, abstract text allowed without a loss of meaning and expensive changes to carry out an advertising campaign around the world - the video was translated into 17 languages and was shown in more than 90 countries around the world. 
Try to shout «ALL BETS ON SPORTS» into the crowd of fans hurrying to the match. You will be answered “1xBet". This is a visually simple, but really brilliant advertisement.

To increase brand awareness, attract new customers, consolidate the key message in the minds of the target audience: sports betting is 1xBet

Video Production

IVAN KRASNY
CCO

Yes, despite the fairly simple visuals, the number of shooting hours that our drum spent on the stage would be an impossible task for any actor. We hired a professional composer who wrote 7 variants of melodies for the drum and our text, and several versions of the video were shot for each of them. But in the end, we chose, and the customer approved exactly the option that everyone knows today.

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