SPONSORSHIP CONTRACT 1XSTAVKA AND RDS
Term of the agreement: 2022-2024
Client’s request:
1. Expand the geography of the brand's presence in Russia
2. To reach a fundamentally new, non-football audience
Solution: RDS
After working through the client's request, we started searching for a suitable partner and saw good potential in RCS GP (Russian Drift Series):
- Large and different from the football and hockey audience of the organization;
- Well-working social networks with a high level of subscriber engagement;
- Excellent attendance rates of competitions, loyal and open to interaction audience;
- Holding stages of the RDS GP season 2022 in different cities of Russia: Moscow, St. Petersburg, Nizhny Novgorod, Krasnoyarsk, Sochi.
We organized the signing of the partnership agreement and now fully support the contract, as well as come up with and implement offline and digital formats of interaction with the audience, based on the KPIs set by the client.
Results:
45,000 — total viewers for 7 stages in total
15,000 — visitors of the brand zone 1xSTAVKA
3,500 — participants of prize draws from 1xSTAVKA
>2000 — 1xDrift landing page visitors (example of digital activation)
