In general, gambling industry ads look the same - they are aggressive, often graphic clips. The client wanted to detach himself from such templates and talk about the company in a way that no one else had done before: in detail, honestly and openly.
The difficulty was that the scale of the company, the diversity of activities and its global goals could not be fit into standard advertising timings. And we absolutely intentionally “forgot” about them. The video was supposed to tell about everything, immerse the viewer as much as possible into the life of the company, let them feel the creative passion with which it is saturated and at the same time, from the first to the last second, not let go him of the screen. The result was a technically complicated story with the incredible level of immersion, told by a grandfather scout who was already familiar and loved by the audience. And it starts in the same place where the action of the most important activation video for the client with the grandees of world football took place.
And single-frame shooting was not just a technical feature, but an artistic necessity. This technique additionally convinces the viewer of the openness and confidence of the company, saying that “We are not hiding. We know what we say and do. We love it and live it”.
At the stage of pre-production, when we heard from the regular contractor the words “this is impossible”, we just smiled and moved forward to look for options, because we had understood that if the majority does not know how to implement our plans, then we will the first to do it. And we did. In an extremely short time, with impossible complex decorations and impossible synchronous logistics on stage.
There were only three frames in our video, one of which was 5 seconds, and the other two were more than a minute each. Can you imagine how many takes it took for each long shot? And how many rehearsals were there? A real ballet was created on our stage, worthy of the stage of the Bolshoi theater. We needed perfect synchronization of actions of each member of the crew, technical team and extras actors. Have a look at the number of people in the frame, imagine how many people were there and try to realize that after any, even the smallest mistake and inconsistency in actions, we had to start all over again. As the result - everything worked out. And we got incredible pleasure from working on this project.
After all, what could be better than creating the impossible thing?