Cyberpunk for media buying

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2020

Design

Cyberpunk for media buying

How 9 Pandas designed a landing page for LeadRate media buying agency

How 9 Pandas designed a landing page for LeadRate media buying agency

Cyberpunk for media buying

Media buying agency LeadRate contacted 9 Pandas to design a landing page for them. We did not have a specific technical task: the client gave complete freedom of action asking to differentiate the LeadRate value proposition from competitors' offers and to develop users’ experience pushing them to submit contact information and making requests for LeadRate services.
Analysis of competitors ' websites has shown that the standard solution for a media agency is a landing page where basic information about the company and its services is placed informatively and dryly without emotional differentiation. We decided to go a different way and came up with a creative design concept for LeadRate made in the style of cyberpunk — site visitors see an allusion to the modern world where people are surrounded on all sides by information messages that are broadcast by LeadRate employees. Atmosphere of increasing cybernization of life becomes more and more all — consuming with each scroll down we understand that life is a copy without the original — a simulacrum (Baudrillard J., 1994) created in the depths of LeadRate computer servers. The first and last screens contain a form where you can leave contact details and requests for Agency services.
The proposed solution differentiates the LeadRate value proposition and makes it meaningful by building an association architecture relevant to the media buying Agency (Linden D. J., 2012). More information about the creative design concept you can find on Behance.


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