Unusual advertising for a bookmaker
Objectives:
To shoot a commercial that will distinguish the bookmaker among competitors and will be remembered by the viewer.
Decision:
To go beyond the standard message of the industry is to choose a violent and crude visual form.
To distinguish the video from competitors' ads, we built a creative concept based on a combination of biblical motifs and a zombie apocalypse.
To realize the "Pile of people" we needed: a five-meter pyramid made of metal, creative freedom, full trust of the customer, a lot of special equipment, lighting equipment and stage structures, as well as 130 people of the film crew, 100 extras, 3 lighting teams, 3000 square meters of the shooting pavilion area, and 2 additional electric generators.
Results:
The large-scale and impressive commercial attracted attention to the product, was remembered by the audience and created a "wow" effect in the media space.
Read more about the case in our blog.
