A track of big football from a world-famous music producer
As part of the activation of the sponsorship contract, our client has an annual opportunity to shoot FC Barcelona players. Football stars, as you know, don't have much free time — that's why we were faced with the task of coming up with the concept of a video, the shooting of which would take 30 minutes. In order to save time on transporting football players, we decided to work directly at the FC Barcelona training base.
In search of a solution, we remembered one of our ideas left "for the future" — to make a music video in which the audio track is assembled from the sounds of a real workout by Dani Alves, Gerard Pique, Frankie de Jong, Memphis Depay and Pierre-Emerick Aubameyang.
While the creative department was thinking over this concept, the Partnership Agreements department was working on signing a 1xBet contract with a new ambassador — the world-famous music producer and Grammy winner Imanbek.
Having combined all the information, we thought, why wouldn't Imanbek record a track for the "Barca" video as the first activation in the role of ambassador? So, we offered the idea to the client, (he liked it), and got to work.
While the players, as usual, were training at their base, our friendly Koala Bear production was shooting a video and recording the sounds of hitting the ball, lacing boots, etc. Imanbek created a demo recording from the resulting audio track, and our sound producer finalized it — for the first time the music for the 1xBet commercial was written by a Grammy winner.
So we shot a video for the end of the 2021-2022 season of the Spanish Football Championship and introduced a new 1xBet ambassador.