ON THE EDGE: BALACLAVAS, BETTING, HUMOR, AND EMPATHY
Client’s request
- To shoot a video for the esports audience for the beginning of the partnership between 1xBet and the ESL tournament operator — one of the largest esports organizations in the world.
- To develop a concept in which betting and esports can look organically.
Decision
The same type of advertising causes rejection among viewers and players. Therefore, we decided to talk to the audience in its language, showing the interaction of the heroes of the most popular platform games and real life. We used the iconic game of all time and told the touching story of a weekday CS:GO hero.
With the "One click" concept, we have united the esports audience and BC players, revealing a key point that is important for both sides. Sometimes a single click is enough to turn the course of an esports match. Exactly the same amount will be required for the user to register and place a quick bet on the client's website.
Results
Adding humor and kindness, in a very short timekeeping, we showed the character from an unexpected side, created a charming image and evoked positive emotions from a viewer new to the 1xBet brand.
Read more about the case here.
