Breaking the fourth wall
Objectives:
To shoot a massive video for Euro 2020, which all fans and viewers of the championship will like.
Decision:
We have developed a creative concept of "That you won" to show the involvement of every fan in a big football holiday.
The concept was built on two emotions that unite all sports fans without exception: the experience of your favorite team and the incredible joy of its victory. The heroes of the video break the "fourth wall" and directly address the viewer, making him part of the game, part of the team.
We also used the 1xBet branded drum beat to associate the video with the client's previous global advertisements at the level of associations.
Results:
The video with a memorable visual series and an original soundtrack was appreciated by literally everyone, because it gave fans the opportunity to feel like full-fledged participants in a grand football celebration.
The advertisement was translated into almost all languages of the world and broadcast in Europe, Africa, the CIS and Latin America.
