Before the start of EURO 2020
Client’s request:
- Develop a universal creative concept for a long-term advertising campaign of the client, which will show the brand's message through different platforms.
- Shoot two videos: with people and without people for use during Euro 2020 and after tournaments.
Decision:
We have proposed a universal creative concept of "The Best Time", which the client can use at any time. The idea is simple — there is a better time for everything, and the European Championship (or any sporting event) is the best time for the first bet in Fonbet.
We invited the players of the Russian national team — Barinov, Karavaev, and Zabolotny, and to create the right atmosphere, we went to the sea for motivating and inspiring shots. In order to achieve the necessary emotional intensity, we wrote the music for the video ourselves.
Results:
The concept of "The best Time" allowed BC Fonbet to attract a new audience, emphasize the sponsorship of the Russian national football team, build an emotional connection with customers, and also reduce the barrier to the first bet so that those who are not familiar with the world of betting could easily join the game.
Live and inspiring videos were already in rotation during the Champions League final and were used in the prime-time of the main football events of the world. In total, more than 50 versions of advertising adapted for broadcasts in Belarus and Kazakhstan were released.
Read more about the case in our blog.
