Finding an ambassador from the world of sports for a betting company is a rather difficult task. To make it in a perfect way, it should be well-recognized throughout the world, preferably a former player with a crystal clear reputation. You will be surprised, but there are less than 10 candidates for this description in the whole world.
Our choice was Andrea Pirlo - a respectable, extremely positive person and one of the best midfielders in the history of football. In addition, the preparation fell on a convenient period - Andrea just stopped playing in Europe and the sports audience openly missed him. The effect from the collaboration was great. These, by the way, are already the client’s words, not mine.
Having extensive experience in the filming of football players, we knew that we can’t come up with complex game videos for them. Yes, with the former footballer there will not be big time limit for shooting, but as they say, “tired celeb - bad assistant”. Therefore, a short fashion video was invented, which ... the world has never seen. The specifics of working with both former and current football players is that all communication and coordination are held through agents, and this is a pretty exhausting process, which, as it turned out, still does not carry any guarantees. On the day Andrea arrived at the shooting, the agent said that the video which was agreed with him, did not really correspond to the philosophy of the Pirlo brand, and the agent forbade it to be shot. That was the day, when we found out how the human body starts using the huge hidden reserves in a stressful situation. It took 40 minutes for us to work out and agree on a new creative advertising concept that we are proud of.
«I’m not playing, but the game is still on».
The advertisement itself was taken out of circulation for long ago, but the slogan has become a meme and it is very nice to hear it in different parts of the world, in the most unexpected places and situations.