TOCHNOST’

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2017

Video Production

TOCHNOST’

TV-advertisement for a betting company

To stand out among bookmaker ads on Russian TV

Creative

MAXIM KIRYUKHIN
CEO

Advertising of betting companies on Russian TV is a headache for any agency. A huge number of restrictions with a small number of unique customer offers make TV advertising too simple and of the same type. In 99% of cases, these are graphic clips that, in fact, differ only in color that identifies the customer’s company. The same situation with the audio sequence, you listen - all the ads are voiced approximately in the same voice. And, yes, all of them are aggressively dynamic. Actually, our offer for the client was based on these facts. If we want to distant from competitors - we just need not to do like them. As a result, we got a video that takes up the very 1% of atypical advertisements of betting companies on Russian TV.

To create a non-irritating, calm, TV advertisement to distant a client’s brand from competitors

Video Production

IVAN KRASNY
CCO

Natural shooting, unhurried narration, beautiful shots ... In comprising with competitors, people want to watch this advertisement over and over again. And what a voice of the speaker! It's just a pleasure for the ears. Not everyone, by the way, will immediately recognize, but this is Vladimir Eremin - the Russian voice of Al Pacino. It is simply impossible to find a more insinuating, calm and at the same time convincing voice among the speakers. It fit perfectly into our concept and the puzzle is finally finished. This advertisement is still on air and still visible in comprising with competitors.

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