Life odds with Tottenham Hotspur

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2018

Video Production

Life odds with Tottenham Hotspur

Promotional video with football players of the Tottenham Hotspur FC

To offer a beneficial idea for both parties, and at the same time, to establish a positive audience-brand relationship

Creative

ROMAN TSYKUN
CMO

Given: 1xBet betting company, 4 Tottenham football players, 30 minutes to shoot the video and unwillingness to do like everyone else. Keeping in mind that sportsmen are usually not gifted with acting talent, and there will be no time to work on the intonation with them on the stage, we developed a video that, on the one hand, will be easy to shoot in our conditions, and on the other hand, it will be the direct advertisement of the betting company and will introduce the audience of the club with the product of our client. And the most important thing is that the football players are not calling for betting. The result is the light, non-aggressive advertisement, which took into account the wishes of all parties involved. And 1xBet, by the way, really started accepting bets on whether Victor Wanyama will become the next president of Kenya, and whether Juan Foyth will reach 500k subscribers for one season. The audience very warmly received such integration and really bet on these events! Moreover, most of all on President Wanyama.

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