Tottenham Hotspur & 1xBet

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2018

Video Production

Tottenham Hotspur & 1xBet

The brand's entry into a new market thanks to a sports partnership

An idea beneficial to both sides

Bets on

ROMAN TSYKUN
CMO

Client’s request:
- Shoot a video to introduce the Tottenham club audience to the 1xBet brand and its products;
- Come up with a story for the implementation of which you will not have to get acting from football players, because there is no time for this.

Decision:
Given:
- 1xBet betting company;
- new audience;
- 4 football players;
- 30 minutes to shoot the video;
- 0 minutes to build the right intonations with the athletes.

Taking into account the timing, wishes and features of all the parties involved, we decided to make an easy and atypical story for bookmakers.

Instead of agitating the audience to bet on the best player or the outcome of the match, we suggested that they bet on the presidential election and predict the audience growth of football player Juan Foyt.

1xBet has really started taking bets on whether Victor Wanyama will become the next president of Kenya and whether Juan Voigt will be able to gain 500k subscribers in a season.

Result:
The audience took this integration very warmly and actively bet on events that were not typical for a bookmaker.

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