NOT JUST S1MPLE, BUT A COOL COWBOY
Playing with stereotypes
Client’s request
Make a video to attract the attention of the audience to the new promotion from 1xBet "1xSaloon NAVI".
Decision
In the public perception, esports athletes are far from masculinity. In order for the video to catch the attention of the audience, we decided to break this template and place the players of the NAVI team in the world of westerns.
In our history, "non-masculine" esports players became cowboys and had a spectacular time in a saloon in the Wild West.
Results
Playing with stereotypes made it possible to involve the audience in the action of the video and clearly convey information about the 1xBet brand product.
