Creative concept
Objectives:
To shoot a commercial that will attract a young Russian audience to the client's product.
Decision:
We took advantage of the trend of young people to politicize and shot a video in the style of investigative films of a famous opposition politician.
The suspiciously rich protagonist is not a crook or a thief, he just bets with a reliable bookmaker! The public can sleep in peace.
Results:
Thanks to the humor and relevance of the topic, the video is appreciated by the viewer. With its help, the client attracted the attention of a young audience to his product and increased its loyalty.
Read more about the case in our blog.
Video production
There were three locations in the task. And if there were no difficulties with the house and restaurant, then they were with the garage — after several weeks of searching, we realized that we could not find a suitable one, and decided to build it ourselves. In preparation for the video, we made a previsualization, which showed the exact dimensions of the required location. In order for the location to "play" as much as possible, we needed two walls and two light lines on them at a certain height. Previsualization also showed their location.
We beat the drone twice in this video, but, of course, specifically and for safety reasons. Drones were one of the actors and it was not easy to put them in the right place in the frame in height and position — especially surrounded by people on the site at low altitudes. Of course, there were graphics and technical tricks, the reflection in the car window caused a lot of problems, but everything worked out. Listening to this quintet on the set was especially pleasant.
