«Faster, higher, stronger — 1хStavka» - a new project from 9 Pandas agency

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2021

Video Production

Faster, higher, stronger — 1хStavka

Advertising campaign by the start of the Olympics in Tokyo

Both fans and athletes share the same goal

Get Olympic gold

Olympic games are the most ancient sport competition — even revived at the end of the XIX century but they’re no less important and symbolic. The best athletes compete here and great records are set.

Betting company 1xStavka offered to sport fans to set up their own records. In parallel with the start of the Olympic Games, the company ran the promotion «Championship games». Each participant of the promotion may become a champion in his category and win valuable prizes.

The advertising campaign tells about it in six versions of two TV-videos that were filmed for 1xStavka. The videos are focused on Olympic records in different categories. And it was voiced by excellent sport commentator Viktor Gusev, whom we are glad to express our respect for his professional and human qualities. Of course, being known by everyone from the childhood voice-over raised the advertising recognisability and had the confidence of the fans.

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