Get Olympic gold
To attract the attention of the Olympic spectators to the brand "1xStavka" and increase the customer base during the Olympic Games.
To invite viewers and sports fans to become a part of the most important event in the world of sports by setting their own records.
In parallel with the start of the Olympic Games, we launched the "Champion Games" campaign and presented it to the audience through 6 versions of two TV commercials dedicated to Olympic records in different categories.
Each participant of the action could become a champion in their category and win valuable prizes.
The videos attracted the audience's attention to the brand, and the voice-over of the legendary sports commentator Viktor Gusev, familiar from childhood, increased the recognition of advertising and the fans' trust in our client's offer.