SPECTACULAR VIDEO ANNOUNCEMENT FOR MARTIAL ARTS FANS
Client’s request:
- to announce the launch of an extended 1xBet betting line for all types of martial arts;
- to get the loyalty of a completely new audience — true fans of martial arts.
Decision:
In order for the video to show the fact of creating a new betting line and win the loyalty of an audience previously unfamiliar with 1xBet, we decided to address the community in a targeted way and focused on the niche features of the industry.
The idea was to show iconic moments from the history of martial arts — the best knockouts and fighting style of top fighters, filling the video with references that fans will really like.
A martial arts consultant, one of the best cameramen in Russia, 100 extras, a martial arts fan director and professional fighters instead of actors – all of this allowed us to recreate the very atmosphere of real tournaments.
The result:
An impressive video expresses dynamics, emotions, and a very special tension in the air — all that attracts the attention of millions of people to the martial arts industry.
